
Original Tin Advertisment Sign for Moxie

Since I can blab about whatever comes to mind I wish to speak concerning Americas first nationally distibuted soft drink-Moxie. Originally formulated and peddled by pharmacists as an agent to restore "manhood" and eventually transformed into a soft drink claiming healthfullness, Moxie coined the phrase "Aint'ya got no Moxie" and was proudly endorsed by Boston Red Socks very own Ted Williams. Originating in the state of Maine it was Moxie, not Coke, that reigns with the honor of Americas 1st soft drink. However where Moxie was strong in taste the owners were weak in forsight. Coke secured their price for sugar prior to the great price increases and before long Moxie was reduced to selling their product solely back in Maine. Today Moxie is still found in plentifull supply on the shelves of grocery stores in the eastern tip of America. Every July brings thousands to a small town known as Lisbon Falls to celebrate its fine taste and history at the Moxie Festival.
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